When Should You Redesign Your Website?

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Is knowing when to redesign your website a little bit like “irony” – a word most people have a hard time defining, despite claiming “I know it when I see it”? Fortunately, knowing when to redesign your website is a little more cut and dry. Here are some indications that it may be time to overhaul your web design.

You have changed major aspects of your business.

If there has been an expansion, retooling or streamlining that is designed to impact customers, then the website should reflect those changes as well. Remember, a website is an extension of a business, so it must immediately reflect any changes that take place. There is nothing more off-putting than outdated information on a website, so get it off and replace it with information that reflects who you are now.

You know your website looks outdated.

Speaking of outdated: If it is entirely static, dripping with colors that haven’t been popular in over a decade or littered with stock photos that were taken before models knew how to properly pose for stock photos, then your website is outdated. The text may need to be rewritten as well.

These are things that may be hard for the business owner to admit to, and understandably so. After all, you put a lot of time and effort into building your first website. But like most “firsts,” it doesn’t hit a home run. Ask a good web design firm if they can help you with a newly designed website.

You have no search engine presence.

“I used to do really well on Yahoo,” one business owner said. There are two things wrong with this observation; the first is that he “used to” do well in search engines, and the second is that he believes the search engine with which he should be primarily concerned is Yahoo. If your competition is blowing the lid off your search engine rankings, your website’s outdated content and technological shortcomings are most likely to blame.

These things can drag search rankings down like nothing else. If they are affecting your site, it is time for a redesign! More to the point, some sort of regular design updates should be part of any truly comprehensive marketing strategy.

Finding a good web design firm is the key to a great website redesign. You may not have time to redesign your website, but Crest Media does. Contact us today for more information.


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