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As a website owner, you should have a goal for your site to be found by Google’s “spiders” – but you also want your pages to rank for relevance to specific topics. To meet this goal, you don’t optimize your website once from a thorough SEO checklist; you do it again and again, maintaining and fine tuning it over time.
Try using this four-step process as a top priority checklist for website optimization:
Analyze your website for keywords that your audience searches on, in addition to the meta keyword phrases they are likely to look for. You can use proprietary tools to help you determine what keywords will work best, but why not ask your customers first? They are a great resource to help you narrow down your keywords into a top five list. Also, don’t forget to analyze your HTML for code simplicity: Do you have more code on your page than text? If so, it’s time to simplify your code to make your website more search engine friendly.
2. Keyword Development
After you have determined what your top five keywords should be, determine how many websites are competing for those keywords; there are tools that can give you a ballpark number of recent search engine queries for each keyword you are targeting. Don’t forget to test the plurals, singulars and misspellings of each one (especially if you have keywords that are commonly misspelled by those outside your industry).
3: Content Optimization
Once your keywords are developed, implement them into your content. Create keyword-based titles on each page; this helps establish a page theme, and it optimizes your pages from the onset. It’s still important to create meta description tags, which may not be directly used for rankings anymore but can help you optimize your site for click-throughs. Implement one to two keywords into each page of content, focusing on one primary keyword and one secondary keyword. The keywords should be integrated into both the content and your website source code – and always, always include them in a way that appears natural to the reader.
Step 4: Test, Measure and Monitor
Every 30 days, monitor the progress of your search engine rankings. A simple Excel spreadsheet can help you keep track on a basic level, or your SEO firm can use more advanced tools to create a thorough report of your search engine metrics. Either way, it’s crucial to analyze search engine rankings andwebsite traffic to determine the effectiveness of the programs you’ve implemented.
Establishing long term goals with your SEO Checklist
The goal here is to assess the performance of each individual keyword, so you can continually improve on each one. Keeping track of every keyword’s performance will ensure that none of them are neglected. When you’re ready to learn more about how an internet marketing firm can optimize your website using comprehensive SEO checklist, contact us!