What Can Twitter Cards do for Your Social Media Marketing?
If your business has been on Twitter for any length of time, you have probably already seen the heightened visibility that presence lends to your brand. Now, businesses can get more out of Twitter by using Twitter cards. What are Twitter cards? They are similar to HTML meta tags, and they allow you to add content rich web page previews to your tweets. How does this help your brand marketing and visibility? It makes your tweets stand out more and offer more information about you than your competitors who aren’t using them.
According to Twitter, the purpose of Twitter cards is “so that users who tweet links to your content will have a ‘card’ added to the tweet that’s visible to all of their followers.” That means that people outside of your network will be far more likely to see your content, and may opt to follow you as well. Of course, the goal is that they become part of your company’s social conversations, and ultimately, a new client conversion.
Another advantage of creating a Twitter card for a specific URL on your website is that it gives you more control over how your content is displayed within tweets. Those who have begun using Twitter cards like that they can play a bigger role in choosing which summaries, images and videos can be shown on Twitter.
Types of Twitter Cards
There are three types of Twitter cards that can enhance your social media presence:
- Summary Card -
- This is the most basic Twitter Card; it tells Twitter your title, description, thumbnail and Twitter account attribution. The summary card allows a person to show or hide a tweet summary.
- Photo Card -
- This type of Twitter card concerns the photos you would like to accompany your tweets. The photo card allows you to show or hide a photo within any given tweet.
- Player Card -
- This Twitter card is for including media in your tweets. It allows you to send a tweet-sized video/audio/media player card, and hide or show those media in your tweets.
Having trouble using Twitter cards?
If getting started with Twitter cards seems like a lot to digest, there are resources that may be helpful. Here is the , which explains it in the most user-friendly way possible.
Still find yourself scratching your head? It doesn’t mean you have to give up on using Twitter cards. A good social media agency can talk with you about what content you wish to attach to Twitter cards, and even do the work for you so that you can spend less time on social media marketing and more time running your business.