There’s no way to get around having a good content writer around. The reason that you need to have the best is simple. The search engines don’t like duplicate content. You need to have fresh content written by professionals to wrap around those keywords and there’s a good reason for that too.
It’s not enough to have the best SEO team devising ways for you to get all the traffic that will drive your keyword rankings up, you need to make sure that whatever technique you use is couched with good content. Cramming the pages with thinly disguised plies of keywords doesn’t cut it with the bigger search engines like Google anymore. You need the best in unique content as well.
Remember that getting the reader to come to your site is only part of the battle. You need to keep their interest once they get there as well, and that where unique content comes into the picture. As the saying goes “Content Is King” and you should take that to mean you need to make sure that it’s unique content as well.