Technical-site audit – is a set of measures that allows experts to check program code and site hosting. Technical audit is an important work, as in the initial stages of search engine optimization, and in the course of further work of site promotion (after some time). It consists of the following steps:
• Hosting analysis
• Content management system analysis
• Site security analysis
• Site code analysis
• Analysis of statistics
Web-hosting analysis requires check of the reliability, uptime, security, speed and stability.
Content management system analysis and its functionality includes checking the basic parameters of CMS: the ability quickly and easily add and edit content of pages, sections and subsections of a site, meta-tags changing, access and work with special service files, create sub-domains and much more.
Site security analysis is necessary for comprehensive site checking to define the possibility of hacker attacks, data theft, system crashes. Search of the most vulnerable parts of a site and are offered solutions to protect them.
Site code analysis is carried out primarily with the aim of optimizing for search engines. It checks current state of code: presence of official tags, meta-tags and title-tag, presence and registration of titles and subtitles and so on.
Analysis of statistics helps to determine how effectively current system of statistics on a website reflects site traffic: the number of unique visitors and visits during different periods of time, the number of pages viewed by visitors, time on site, sources of referring to a site, and much more.