Social Video: The Marketing Channel You Can't Afford To Ignore [eBook]
If you’ve ever wondered how online video marketing through social media can work as a valuable digital marketing tool, then this eBook is definitely for you! We’d like to share what we feel is a virtual crash course on the how’s, why’s and what’s of video marketing. We even break down how social video marketing can work for B2C and B2B agencies. Yes, almost every type of business can use this marketing technique–and grow from it!
What if we told you that you could:
- Improve your search ranking.
- Incite viral sharing of your content.
- Entertain your customers.
- Broaden your reach…
…all by trying one new simple type of marketing, what would you say? You’d want to do it—immediately. Yes! Yes! Yes! What if we told you that marketing channel was video? Your next words might be: No! No! No!
- “We don’t have the right equipment.”
- “We don’t have enough time.”
- “We’re worried about production value.”
- “We’re worried about how the video might spread.”
- “We don’t have any training.”
- “What if our video does go viral? Can we handle the
The good news is that there are professionals who can help you determine a marketing plan that will alleviate your concerns and make the most out of your social videos. If the concern is effectiveness, the stats are out there to back up just how well video marketing can bolster any internet marketing campaigns.
From just a cursory glance at the tables included here, its easy to see how online video channel usage has increased & is continuing to increase at even faster rates with the development of image based mobile apps. Interestingly enough, there isn’t a dominant mobile video sharing app, on par with Instagram. Not to get too off track, but this could be a huge untapped potential for some creative mobile developers.
Wondering if video marketing works for B2B firms? As it turns out, it does! Over half of all senior decision makers within U.S. companies have reported preferring video explanations of a product or service over text explanations. Even further to that point, 80% of polled executives note watching more video now, than they did just one year ago!
Now that the benefit of video marketing has been proven to be invaluable for virtually all types of businesses, its time for those not yet utilizing this strategy to start planning & working with a marketing firm, like ours, who is able to implement such a strategy for you correctly.