Search Engine Marketing | SEM | Internet Marketing
Search engine marketing (SEM) – these days, everyone is talking about it. But for the average business owner, the concept is still something of a mystery. Yes, you know you want your prospects to find you on the Internet; and, you know that search engines like Google, Yahoo, and Bing are the way to make that happen. But what is the process that makes your website visible when consumers search for your products or services?
It’s called search engine optimization (SEO), and it’s what search engine marketing is all about. As you know, search engines are used to find relevant information online; and search engine result pages (SERPs) in Google, Yahoo and Bing are where Internet users locate goods and services like yours.
The SEO/SEM process simply makes it easier for your website to be found among your many competitors. It utilizes the keywords, keyword phrases, and location that your prospects are likely to use when searching for a business like yours. Simple enough, right? But basic SEO methods are just the beginning.
True search engine marketing takes those principles to the next level. And frankly, you shouldn’t have to do too much research on search engine marketing in order for your business to thrive. As a busy entrepreneur, you have more pressing tasks to attend to. Chances are, you have better things to do than worry about:
- Keyword research
- Anchor text
- Link building
- Meta tags
- Directory submissions
...Not to mention the most effective ways to implement these SEO techniques. So, how can you benefit from search engine marketing without worrying about it yourself? By placing it in the hands of capable experts – Internet marketing professionals whose job it is to help small business websites rank high in search engines.
At Crest Media, our Los Angeles search engine marketing specialists utilize the most popular, effective techniques to launch our clients’ websites to the top of the search engines. We research the keywords that we believe will work best for your website, copywrite the compelling, keyword-rich text your website visitors will read, and create relevant links to further boost your site’s credibility.
Plus, we offer additional products to optimize your search engine marketing campaigns, such as:
Finally, extra services like Web design, video production, and social media management make us far more than a search engine marketing company; by contrast, we’re a one-stop shop for all your Web development needs.
And the icing on the cake? As a final step in your search engine marketing efforts, we can provide reputation management to ensure that any negative online publicity of your business is displaced from the first results page. Prospects and customers aren’t likely to look beyond the first page once they locate your business, and will be none the wiser to unfavorable reviews. It’s a win-win strategy that can make a significant difference in your reputation – and of course, your profits.
If you’re ready to make your website work for you, contact Crest Media to learn more about our comprehensivesearch engine marketing services. We look forward to discussing our proven Web development and search engine marketing services with you!