Search advertising on tablets brings more money than on smartphones | News
Immediately, published before, show that the amount of search advertising budgets which is for tablets users have reached or exceeded in the fourth quarter of 2012 than that for smartphones.
In the first analysis (the IgnitionOne company) considered the U.S. market. According to the company, to the mobile device as a whole is responsible for 18% of the total budget for search advertising. At the same time, the fourth quarter figures for tablets grew significantly faster than smartphones. The indicator of CPC (cost per clicks) for tablets is lower and the number of impressions and clicks are significantly higher than those of smartphones.
The fact that tablets are more like a conventional personal computer, rather than smartphones. The unit can display for a given query more advertising, especially in the context of massive popularity of tablets.
If you look at the annual dynamics, spending on search advertising on tablets increased up to 57%, and on smartphones – 43%.
At the same time, according to the Marin Software report, mobile devices have generated 22% of transitions from paid search and collected about 17% of the search advertising market in the U.S..
In contrast to the results of research conducted by IgnitionOne, Marin data show that from smartphones was a bit more paid clicks from search than from tablets.