New Updates for Google Penguin and Panda

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Big changes are coming to Google Penguin and Panda, so we hear! Matt Cutts, Google spokesman and head of webspam, acknowledged that changes are coming to the once-controversial algorithms sometime in the next few weeks, resulting in a huge likelihood of link spammers & sites using black hat SEO to no longer appear in Google search results. Based on his comments on a recent video blog, here is what our Dallas SEO team knows right now:

  • What the new Penguin will be called (maybe). “Internally, we call it Penguin 2.0,” Cutts says. “This one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper in have a little bit more of an impact than the original version of Penguin.”
  • The Penguin update will still target black hat SEO. “Again, Penguin is a webspam change that’s dedicated to try to find black hat webspam, and try to target and address that,” Cutts says.
  • Somehow, it will be larger. Leading up to the video, Cutts posted teasers on Twitter that the Penguin update would be “larger” than the original. Whatever that means, our Texas SEO firm is ready to familiarize ourselves with it quickly so that clients can avoid being “bitten.”

As for Google Panda, it will be receiving an update as well. Cutts had less to say about it, but one thing we do know is that the new Google Panda will be rolled out in ongoing, presumably small, updates. This will likely create a situation in which it is not necessary, or even possible, to anticipate each update.

One piece of good news, though: Cutts has hinted that some sites that were affected by Panda before may be able to redeem themselves after the update. “If we can soften the effect a little bit for those sites that we believe have some additional signals of quality,” he says, “then that will help sites that have previously been affected (to some degree) by Panda.” That is good news for many website owners, including some in our own Dallas SEO audience.

If you are a website owner seeking help with Penguin/Panda challenges, Crest Media can help. Contact our Texas SEO firm today for a free, no obligation consultation.

23.02.2016


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