Los Angeles SEO Firm Analyzes the Crowdsourcing Phenomenon

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Once upon a time, asking a group of people for help was just asking a group of people for help. Now, it has a name: crowdsourcing. It may seem unnecessary to put a label on it, but when one considers that everything from crime investigation to news reporting is performed by people who aren’t professionally charged with those roles, it starts to make sense: Asking groups to contribute their own efforts toward a project or goal that is not by definition their “own” is just the way things are done now, specifically on the Internet. This here-to-stay method needs a name, and that name is crowdsourcing.

With that in mind, one Fast Company blogger recently attempted to deconstruct the irony of the crowdsourcing phenomenon by crowdsourcing one of his own columns. He chose Servio (formerly CloudCrowd), a San Francisco-based crowdsourcing company that breaks up work-related tasks into mini-projects and distributes them to a legion of workers eager to complete them for small – often, very small – fees. How did it work? He paid their usual rate for the project and came up with 20 questions to be divvied up among the Servio 120,000-member crowd. His crowdsourcing story is a good example of how it can work (under ideal conditions), but not every crowdsourcing transaction is the same.

Believe it or not, it’s not just Los Angeles social media agencies or small time writers who are jumping on the crowdsourcing bandwagon. According to the Fast Company article, heavy hitters ranging from disgraced former New York Times reporter Jayson Blair to the New Republic’s Stephen Glass hire teams of freelance reporters to research, report and write stories on their behalf. Crowdsourcing is also a popular new method of outsourcing marketing duties. In Servio’s case, clients like Target and Healthline pay for high volumes of written content like product descriptions, press releases and articles for their websites.

Los Angeles social media agencies are slowly creeping toward a , but our firm is among those still closely examining its merits, including things like content quality and the ethical implications of unverified authorship. So for now, our Los Angeles SEO company doesn’t crowdsource – instead, we have our own team of experts that specialize in the numerous specific facets of Web development and internet marketing.


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