How Social Media Scheduling Frees Up Valuable Time
If you are responsible for a social media campaign of any size, then you know just how time consuming it can become. It starts off as a great idea for a way to increase business, but once you get deeply rooted into the social media campaign you suddenly realize that in order to get the greatest return from your efforts, you will need to devote more time than you can afford, or learn how to better manage your social media scheduling.
There could quite possibly be more important things to do other than creating that “viral” post for your social media campaign, but social media has become such a huge part of human culture that it can’t be set on the back burner for later. Don’t worry, we’ve got it covered. Here are a few things you can do to get twice as much juice out of your piece of social media fruit doing half as much work!
How To Implement Social Media Scheduling
Schedules help create order in an otherwise chaotic world and the world of social media is about as chaotic as they come. Creating a schedule for your social media efforts let’s you or anyone on your team get a clearer idea of what needs to be done. This is not at all dissimilar from how publications manage their editorial calendars. Being able to see the bigger picture is always extremely beneficial.
A well rounded schedule also helps you get to all of the other things that need to be done during the day. It may not seem like much when you are doing it, but constantly checking a status, post or image upload for social engagement can quickly amount to far too much consumed time. Be mindful of how much time is spent on engagement, and don’t overdo it!
Create A Time For Social Media
Try to create a time frame for nothing but your social media needs. The whole entire process should not consume more than an hour or two of your time. Start with an hour and then break that hour down into smaller segments that let you isolate each particular social media task. Make sure these segments are properly allocated towards the social networks where your customers frequent the most. Just about everyone is on Facebook, but without paid ads or a lot of loyalty from a small audience, potential new customers may hear about you sooner on a platform like Twitter. Or, if you’re in the B2B space, your potential customers may be looking for your services on LinkedIn or Google+.
Automating Social Media Tasks
Start off by setting up time to create all of your content. Once the content is created, then you need to schedule the best time to post your content. You also need to give yourself enough time to monitor your posts and engage as necessary. This is where automation software can come in very handy to schedule large batches of posts at one time. Tools like Hootsuite and Tweetdeck, and even several WordPress plugins, can easily aid in managing multiple posts and platforms, as well as streamlining engagement opportunities through one interface.
It’s all about proper time management and once you get all of your social media tasks put on a schedule things become so much easier to manage. Just be sure that when you’re ready to learn more about how to create the best social media scheduling strategy for your business, consult a trusted marketing company like us.