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You can have the very best seo marketing working for you but it’s always in the best interest of the consumer if they know a little about the criteria that the people who are working to get a better page ranking for their site are using. And no matter what type of campaign you use, having a working knowledge of what’s at the center of it will help you get and stay more involved.

Any seo marketing campaign centers around what the search engines are looking at and having a good idea about how web surfers are using those engines is invaluable. After much study the basic searches that people use on the Internet have been broken down into three categories:

  • Navigational
  • Informational
  • Transactional

Knowing that these are the three needs that people have when they start a search helps out tremendously by helping the people selling affordable seo services decide on the tactics that they’ll use and perhaps even the keywords that they’ll implement in the web copy.

It’s vital that seo companies understand the patterns and methods consumers are using when they search the web so the fitting seo campaign can be implemented.


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