How Finding Your Brand's Voice Improves Sales
Finding the voice of your brand is crucial, both for consistency and targeting the right audience. Likewise, knowing your audience is one of the first steps to finding the voice of your brand. Since you can’t do one without the other, here are some ways you find your voice and get to know your audience at the same time.
1. Gather the data.
There are business tools that can help you gather the data you need to learn who your typical customer is. Once you have had those tools in place for a while, you can analyze the data to determine whether your customer is a 40-year-old male who makes $80,000 a year and visits Facebook twice a month, or a 25-year-old female who makes $35,000 a year and tweets 12 times a day. This is useful information that can help you determine how to speak to your audience effectively.
2. Check your familiarity.
How familiar are you with your reader at this stage in the game? That will also determine the voice you use in your interactions. If you are established, you can relax a little while remaining professional. If you are new, you can work on perfecting that ideal balance of polished and playful. It’s tricky, but it’s worth it because it helps you shape and develop your brand organically.
3. Consider the format.
When you are advertising in print, your voice is going to be slightly more formal than your social media marketing updates. When you write an email marketing message, it will be more direct (and a bit shorter) than a blog post. Always consider the format on which you are speaking to your audience.
Crest Media has the business tools that can help you gather the data to target the right audience – the key to finding your brand’s voice. Contact us for more information!