How Can Your Video be Found on YouTube Search?
Despite the popularity of other platforms that have emerged in the past several years, YouTube is still an important marketing channel that helps businesses increase conversion rates. The site receives more than 1 billion unique visitors each month, so a “top results” spot in YouTube search is a good place to be. Here are three ways businesses can improve their visibility in YouTube search, so that more consumers can find them, watch their videos and click through to their sites.
1. Increase the value of your videos. It is important to produce high quality video content that interests people enough to comment and share. Too many businesses think that if they pour all their resources into making one “big” video, it will surely go viral and give them all the search visibility they need. This is an expensive mistake.
Instead, you should focus on creating a series of quality videos that address the interests and concerns of users. This is how the best branded YouTube channels build their reputations, get the inbound links they want for SEO and lift themselves to that coveted “top results” category. And, one extra tip: If possible, export your video at the 1920-1080 pixel size, because Google favors high-def videos.
2. Optimize your titles and descriptions. Just as the written content you put on your website should be optimized with keywords and phrases your audience will search on, the text that accompanies your YouTube video content should contain those terms as well. Your video can address a highly popular topic, but it will only be seen by the right audience if the title, description and tags contain the terms the audience is looking for. Although a variety of tools exist for analyzing keywords in video content, it may be a better idea to enlist the help of an SEO company to perform this task.
3. Take advantage of extra optimization opportunities. YouTube features all kinds of options that allow videos to gain better search visibility. For instance, you can upload a complete transcript of your video narration, which gives the keywords a stronger presence, thereby boosting the search rankings of the video for those keywords.
You can also create a custom thumbnail image for each video, which will appear in the search suggestions. If your thumbnail is a great image that appeals to users, you can get more click-throughs than the thumbnails of your competitors – and if this happens, then your video is very likely to move up in the search rankings for that keyword. Of course, don’t forget to include a call to action at the end of each description, which links back to your website. This will encourage click-throughs to your site and, ideally, increase conversion rates.
You may prefer to outsource your video marketing campaign; if so, contact Crest Media, a Los Angeles social media agency and SEO company. We will be glad to explain our video marketing services to you.