Free eBook: Stop Giving Away Business To Competitors: Start Social-Local-Mobile (SoLoMo) Marketing
The phrase is “SoLoMo” & if you haven’t heard about it yet, you’re already late to the party. What SoLoMo essentially stands for is Social-Local-Mobile, or the convergence of Social Media marketing, local search marketing and (SEO-friendly) mobile web development. The reason you should be concerned, if you haven’t heard of this concept, is that it could be costing you new business. Daily!
Brick & mortar businesses see measurable increases in foot traffic with well optimized local listings throughout such platforms as Yelp, Hotfrog, Google Local & Google+, Foursquare and Facebook Mobile. With the integration of Google+ and Google Local, as well as Facebook’s native check-in mobile feature, as well as the fact that these platforms are accessed predominantly through smart phones, its easier to see how the concepts of Social, Local & Mobile come together in a cohesive multi-platform strategy.
What the output of this concept should look like, is a combination of verified local directory listings (ripe with positive glowing customer reviews), engaging and content rich social media profiles and search engine-compliant mobile applications and/or websites that are well optimized for searchers on the go!
Read Our eBook: Start Social-Local-Mobile (SoLoMo) Marketing
Our eBook is chock full of marketing ideas, case studies from the most successful national brands and SMBs utilizing these concepts and user stats like the one in the graph, above, about how many people your business could be reaching if using this strategy. Give it a read, let us know what you think in the comments section, below, and then contact us when you’re ready to expand upon your internet marketing campaign with a strategy like “SoLoMo”. You might just be a little shocked by not only the amount of new customers your business isn’t reaching, but also the number of your firm’s competitors already using this strategy!