Facebook Marketing: Doing It Right | Internet Marketing Services
These days, there aren’t many people who don’t use Facebook. For that reason, it’s safe to say that if you’re holding our on starting a Facebook marketing profile for your business, you may be taking for granted one of the most powerful, cost-effective advertising strategies available today.
As experienced online marketers, we’ve seen Facebook marketing do wonders for businesses large and small. Crest Media Internet Marketing services clients from a variety of industries, and we help them propel their marketing efforts to an unstoppable speed by placing their businesses on Facebook.
Facebook marketing is not for one specific business type. It can work for:
- Legal offices
- Hospitality establishments
…and virtually any other business from any other industry. But like any social media marketing strategy, it needs to be executed correctly. In other words, those using Facebook marketing need to follow a set of guidelines in order to experience satisfying results. Some policies you may wish to follow include:
Dispel the Myth: Facebook, unlike its predecessor MySpace, is not aimed at kids; and neither is Facebook marketing. There’s no need to take on a contrived, “youthful” tone when posting Facebook updates; in fact, your network will probably appreciate it if you keep your posts short, upbeat, and casual-but-professional.
Know your audience: Like your other marketing efforts, Facebook marketing requires that you know who your target audience is. Sending friend requests to your existing customers is a good place to get started, rather than spamming out requests to those you think may be interested in getting to know your business.
Embrace Their Interests: Your Facebook friends are connected to you because they’re interested in the product or service you offer. Posting links to newsworthy articles related to your industry – and, especially linking to any press your business has received – can impress and engage your audience (and lend you serious credibility).
Of course, like many business owners, you may not have time to allocate to your Facebook marketing efforts. Fortunately, there are numerous sources to tap into for this type of service. Crest Media offers Facebook marketing and other social media marketing services to enterprisers like you nationwide. Our knowledgeable, experienced social media managers can stay abreast of your latest news and promotions; then, regularly post that information on your Facebook profile. To get started, contact Crest Media today.