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There are no cheap SEO companies or expensive SEO companies - they can be effective or not effective. Services of SEO website optimization and site promotion – are advertising, that aims to attract the target audience interested in your products and services.

The outcome of advertising campaign is totally depends on SEO company that optimize the site and make everything related to the promotion of the site. And if you choose cheap SEO company, you can only waste your money. It is like 90% of success in sport car depends on engine. It is true, but without good rubber and other things it is useless. Experienced SEO companies which have huge portfolio will understand what we mean.

If you are going to apply to cheap SEO companies, you must know that sells request does not always bring the same effect on the conversion of customers. For two different cheap SEO companies the values may differ at times and depend on many factors. You can increase the conversion only by conducting ongoing monitoring and feedback through the software, cutting off non-performing keywords and replacing with new.

It can happened so that site can bring customers by words which not even in promotion now, so you need constant monitoring of website promotion, identification of working words. If you want to apply to affordable SEO companies, pay attention to such services like - the usability of the site, you need to track visitor behavior, reducing the steps to make an order, etc.  Of course the situation may be different, for example if the goal promote the brand and cover the maximum range of interested audiences.

Of course, the concept of website promotion in affordable SEO company, may have a very wide range from 0 to how much you understand what is investing and how much money should be allocated, each has its own limit and income.

So, you have set purpose to find cheap SEO company to promote your website, you sent requests to commercial offer and have received answers with different price lists and offers. How to make a choice from all these cheap SEO companies?

The cost for SEO optimization and everything connected with promotion of the site consists of:

  1.  the level of competition for the moved forward query;
  2.  the cost for work on SEO optimization of website texts;
  3.  money spent on the purchase of references;
  4.  guarantees;
  5.  additional services (monitoring, tracking competitors, usability analysis, etc.)

Often, low price for promotion in affordable SEO services could mean that the companies are small and have non-professional work experience many items excluded cheap SEO companies offer you a non-performing and poorly competitive queries.

What does it mean for you? It can mean only one thing – the money will be wasted – avaricious pays twice. You can’t expect a lot of calls with investments in advertisements in amount of 100 - 200 USD and you must clearly understand that when your refer to such cheap SEO company you are risking losing not only money on advertising, but your domain name, because in order to achieve results and cost savings, the company may use prohibited methods, which will lead to the exclusion of site from the index.

Let’s talk about effectiveness of search engine promotion with using services of cheap SEO company. For example, affordable SEO company offers 10 search queries with frequency up to 100 requests per month, each query has been searched 100 times. The coefficient of visibility, if your site is in the top 3 makes - 1000 effective viewing per month, i.e., your link will see the 1000 people. How many people will go to the link to calculate the CTR is quite difficult, because it depends on many factors, work over which must also be included in the cost of SEO optimization. The average conversion rates for sites located in the top positions – is 12.5%. So, we can calculate efficiency. 1000 views per month -means 125 visitors. If words were chosen by professionally and visitors are the target audience, the work with site usability were carried out , the login page were correctly picked, you can receive up to 4% conversion, which means five requests from the site. But, in the case of using services of cheap SEO company, without work with site usability, without traffic analysis, conversion will be much less or won’t be at all. So, it is better to pay more for quality, rather than applying to cheap SEO companies and waste your money.

13.02.2016


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