A Few Tips For Email Marketing

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There’s a few things that you need to know about when you’re embarking on an orange county email marketing campaign and although some of the helpful tips following might seem a little trite and overstated they are the very things that if you forget them your whole campaign can be rendered ineffectual.

  1. Personalize (or at least “contextualize”) each message. Nothing irritates readers more than getting a strong call for action as part of a San Diego email marketing campaign that’s not addressed to them personally or relevant to their job or personal interests. People like the respect of the personal touch that’s being called by name even if it’s an e-mail marketing campaign that knows who they are.
  2. Watch The Subject Line. Make sure that you pay special attention to the subject line as well. The experts in the field of e-mail marketing consider the subject line essential as it sums up the entire message in a few words.
  3. Pay Attention To Branding & Deliverability. Designing emails that display correctly in all email clients & represents your brand in the same way your site does, is crucial. A custom email template may display perfectly in web clients like Gmail, but result in broken images (like your logo), or jumbled text in Outlook. A little testing can save a lot of headaches in this area.

When you’re starting out with an orange county email marketing campaign these few helpful tips will put you in the driver’s seat.

10.02.2016


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