5 Steps for Choosing Sales-Driven SEO Keywords
If you have spent any amount of time on the Internet (who hasn’t?), then you know content is often crafted predominantly around highly competitive and industry-relevant keywords. Choosing the right PPC or SEO keywords is often the most difficult part of the game. Somehow you are supposed to be able to get inside the head of your potential customers and figure out exactly what they will be typing into their trusty search box.
Become Your Customer
Your product or service might solve or address a problem, but every single person who is looking for an answer to that problem might be typing in something completely different. How are you supposed to know what they are typing? You have to think like your customer. You must become your customer and there is no better person to do this than yourself. You know how and why your product or service helps solve this problem, who better to understand what the customer needs, right?
This might sound simple enough, but it is still an area where many business owners fail. In order to accurately choose the perfect keywords, you must first compile a list of keywords and then ask yourself these questions.
- Are these keywords buying, shopping, browsing or research keywords?
- If they are shopping, browsing or research keywords, can they be modified to become buying keywords?
It all boils down to choosing “buying” keywords. These are keywords that appear far after the browse, shop and research phase. These are keywords where people already have their money in hand and they are ready to make the purchase. These are the golden keywords that can really make a huge difference on sales. These are the keywords that can really catapult conversion ratios through the roof.
Finding the Right Keywords
Spend some time getting as many keywords together as possible. You may even want to create a company meeting and have everyone throw in their two cents. The idea here is to create a master keyword list.
Look At the Competition
Go over your competition’s website with a fine toothed comb. They may have already figured out the best money keywords for you. You can also look over the top paid listings that are related to your business. These listings are throwing the best keywords right in your face!
Both Google and Bing provide excellent keyword tools that will help you grow your list of buying keywords. Take advantage of the data these tools provide and watch your keyword list multiply.
Expand Your Vocabulary
There is a good chance you can expand your keyword list with synonyms. This is where a strong vocabulary comes in handy, although there are plenty of online tools to help with this process.
Filter and Remove
Last but not least, filter your keyword list to remove any duplicate keywords that may have shown up. This is also the time to remove any keywords that are not laser targeting your website.
The process of keyword filtration is more of a frequent necessity in marketing strategies like pay-per-click as consumer and competitor targeting trends change on a (near-)daily basis. However, understanding how SEO keywords can and should change on a longer timeline to maintain “organic relevancy” with the right customer base is no less important.
Mastering Your SEO Keywords List
This small amount of work can have the biggest impact on your online campaign. It is also among the first of several crucial steps any business needs to take, in order to secure new customers through SEO, PPC and content marketing. No matter how your business handles its internet marketing, be it in-house or with a strategic partner, you owe it to yourself to learn more about how thorough SEO keyword research can help actualize sales goals.