3 Tips for Hiring an SEO and Social Media Agency
Once you decide that you don’t have the time to market your business online yourself (a decision that nearly every business owner eventually arrives at), the next step is to hire an SEO company and social media agency that will do it for you. There are a few things to look for when hiring that agency. Here are three of the most important:
Find someone who identifies with your customers and their needs. If your audience is young, find a relatively youthful agency. If your audience is older, you may need an agency with a staff that is more seasoned. Ideally, you can find a company that has a good balance of demographics on staff so that each of your clients’ campaigns can be run by someone who identifies with and understands their needs.
Find someone who speaks English. That’s not an inflammatory statement; what we mean is, hire an SEO company that talks in language you can understand. All aspects of marketing are becoming increasingly jam-packed with jargon that the average business owner doesn’t understand. It’s really not fair to businesses when their SEO company doesn’t know how to simplify their language for them. Any agency you sit down with should speak to you in plain English if they want to be worth your time.
Find someone who knows great content. Content is the lifeblood of every SEO and social mediaagency. The company you hire should know how to populate your social media pages with a diverse balance of inbound links, outbound links, photos and promotional information. They should understand how to engage the audience so that they will be inclined to comment and share. If an agency knows how to spot great content and use it to your advantage, that’s a very good sign.
Crest Media is an SEO company and social media agency that meets all these criteria. If you wish to speak with one of our experts in online marketing, contact us for a free phone consultation.