3 Easy Ways to Get A Ready-To-Buy Social Media Audience
Marketing in the social media world is fundamentally different than traditional internet marketing and even offline advertising. Some tactics, like crafting informative and engaging messaging, will always be a part of the game plan. Other practices, like hard selling, frequently do not work for social media. This is plainly evident in the way many businesses struggle to get the most sales from their social media audience, but there are a few things you can do to enhance your social media marketing campaign.
When to Share
We have all been taught that sharing is the right way to do things, but there are times when sharing via social media has better results. To make matters even more interesting, optimal sharing times vary across each social media platform. Prime sharing times are as follows:
- Facebook prime sharing time is from 7:00 P.M. To 10:00 P.M.
- Google + prime sharing time is from 9:00 A.M. To 11:00 A.M.
- Twitter prime sharing time is from 1:00 P.M. To 4:00 P.M.
- Pinterest gets the late crowd at 8:00 P.M. To 11:00 P.M.
If your customers are mostly women, then you will be happy to know most women are on social networks later in the evening. Try posting anywhere from 10:00 P.M. Until 11:00 P.M. This should get you the best results.
Don’t Ignore the List
Building an email leads list is still one of the most important marketing things you can do. Over 90% of all Internet users are still checking their emails on a regular basis. Social media is a great place to grow your list. Many businesses have found it much easier to grow their list via social media accounts. If you are not currently using all of the great social media services that are at your disposal, then you should think about hiring a social media agency to help you with this.
Target the Right Social Media Platform
No two social media platforms are alike. That is what makes each platform so popular. Some social media platforms are better suited for particular businesses. For example: Pinterest is a great place to show off great images that trigger users into action. The perfect example would be food. If you own a food related business, Pinterest could help you gain more hungry customers with tasty images.
In order to determine how your business performs on each social networking platform, you should make multiple test posts to gauge reactions. Also, learn what best defines each segment of your brand’s social media audience, based on their platform of choice, and custom tailor your messaging to each segment of your audience.
Is Your Brand Reaching The Right Social Media Audience?
Social networks are alive, organic and always changing. Staying one step ahead of the social networking game requires skill and timing. If you are struggling to make the most from your social media campaign,contact us today. Our time-tested expertise and adaptive strategies will show how we can be the right social media agency for your brand.