E-commerce website development E-commerce website development
Search engine reputation management
SERM (Search engine reputation management) – search engine reputation management, combines traditional online reputation management and search engine optimization mechanisms. The purpose of SERM is treatment of search results from negative mentions (about a person, company, brand, product).
Why SERM is important?
- All the compromising information posted on the Internet for an unlimited period of time. The longer negative information is on the network, the more damage it brings.
- You can spend years to create positive information. But only one negative review can destroy it.
- Despite the truth, negative reviews distort reality for the worse leaving bad impression.
- For search engine reputation of your company doesn’t matter. Whereas for a client – this is the main criterion to decide about cooperation.
How SERM is done?
- Monitoring.
- Analysis.
- Influence:
- work with negative information;
- writing SEO-optimized texts;
- publication on trust resources;
- representation at thematic forums;
- collection and placement of positive feedbacks;
- control of ranking results.
SERM – it’s measures aimed to exclude negative reviews about a company, services and products. The main task of SERM - exclusion pages with undesired information from SERPs. Today, management of business reputation – is one of the main directions of any marketing strategy. The positive image on the Internet makes it possible to increase marketing potential of a company and increase sales. Positive online reputation on the Internet – is an important component of any online campaign success. Opinion about a company is formed on the basis of information available on the market.
Therefore, SERM is very important for companies doing business on the Internet and for those who don’t have their own web resources. As it is known, company’s reputation may suffer from even a single negative opinion. A bad review or compromising information can reduce the level of confidence in the target audience and “shake” company’s position in the market. SERM allows you to: - ensure full brand protection on the Internet; - to build a very positive image of a company; - to increase confidence in company of the target audience; -set feedback to customers and respond to negative reviews to make changes in company’s work.
All methods of SREM aimed at promoting high position of pages that have positive effect for a company. This allows provide maximum visibility of information about a company, arouse interest and win the trust of the target audience. SERM is performed using carefully chosen keywords. List of key words and phrases are selected on basis of conditions for complete compatibility with specifics of a company. SERM experts search for all materials and references, which affect the business reputation of a company on the Internet. These publications include the defamatory information compiled by order of competing companies.
Also, image and reputation management includes monitoring reviews, forums, blogs and other social resources. Online reputation is especially important during competition or crisis of a company. Absence of image management is bad for companies whose success is largely determined by public opinion.
