Google AdWords: scripts for effective decisions

Google AdWords users are always looking for various ways to improve their account management. Google team understand that many would like to use their own external data within the account to make more effective decisions. In this regard, Google AdWords has announced the addition of user accounts about the possibility of using scripts. Working with scripts you can make changes to your AdWords account just writing a simple JavaScript-program.

Using scripts:

• The use of external data for changes in rates and time to pause/unpause keywords.
• Output account statistics in a table on which you can produce reports and visualization.

To start using scripts, you must visit the section “Campaign”, select “Automation”, then click “Scripts”.

Google strongly recommends to write scripts only for those who have at least a basic knowledge of JavaScript.

Scripts will be added to accounts in the coming weeks. Already submitted applications for early access. To get it you must have an account in Google AdWords customer ID. More additional information about scripts can be found on Google's site for developers.