The new Google filter – how to avoid?

SearchEngineLand told about the new algorithm, its difference from Panda and how to avoid the filter.

Google Penguin – the new algorithm’s name, was launched in April 24, 2012. The main purpose of the filter – is to deal with the “search spam”. The main features of Google search spam are: cloaking, keywords stuffing and availability of “unnatural” outgoing links on a site. According to Google representatives the algorithm will be very active and continuous: a full scanning search results cycle will occur within a few days and then – start a new one.

Also, SearchEngineLand editors warn webmasters: “If you have found your traffic dropped after April 24 – probably the reason for that became Google’s Penguin”

But those who are not caught up with the sad fate – experts recommend to work properly with their sites and remove any spam (or what might be seen as spam) from your resource. General principles of the site are essentially similar to the actions previously taken by webmasters in order to avoid Panda penalties, and are as follows:

• Avoid keywords stuffing – it creates some inconvenience for users and may reduce resource rating in search results.
•  Do not allow masking, sneaky redirects using Javascript and doorways – divergent results based on user-agent may lead to the fact that this site will be listed as a fraud and removed from Google.
• Avoid duplicate content. If a site contains several pages with almost identical content, you can specify the most preferred URL to Google.
• Recheck link schemes as quantity, quality and relevance of links affect ranking in Google SERP.

In conclusion, the SearchEngineLand editors reminded webmasters that the last algorithm update was in April 19, 2012. In contrast to the “Penguin” update “Panda” is designed to deal with landing pages that are not spam but have low quality.