80% of ad clicks on Facebook are coming from bots?

According to the New York Company Limited Run study it was found that clicks on its ads on Facebook for 80% produced with the help of fake accounts. On his page on Facebook Limited Run claimed about deleting of its account from the social network after two weeks.

Efficiency and, the most importantly, the cost of launched Limited Run advertising campaign on Facebook was estimated by the number of clicks. But comparison of data recorded in the statistics of social networks and the company's own counters, showed a difference of 80%.

Specially designed by company software revealed that 80% of clicks recorded in the statistics of Facebook, made with fake accounts. The social network support has refused to respond to Limited Run's appeal on the subject.

The Limited Run company decided to continue brand promotion on Twitter. The company, that was established in 2012, provides a platform for creating online stores, intended for record labels and musicians.